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“GO FOR IT! Family Program” — Book Now Available! Donate Now! “My Go For It Story” by Erin Mallory (4th Grade) The Need for Reform GO FOR IT! Teacher Training Program
“GO FOR IT! Family Program” — Book Now Available!

Our new book – GO FOR IT! Family Program now available at — makes it possible for families and individuals to easily integrate the Seven Keys to Success into their lives. Unlike other self-help books, this one doesn’t

Donate Now!

Click here to make a contribution to our mission & vision. Your support allows us to expand our message and reach a wider audience.  Our current focus is to empower families nationwide through distribution of our new book – GO FOR IT!

“My Go For It Story” by Erin Mallory (4th Grade)

Go For It has helped me in a lot of ways. If asked which key I enjoyed learning the most, I would probably answer that all of them have been fun, exciting and interesting. But I think the key that has helped me the most is Key #1: I Have a Positive Attitude.

This key has helped me more than the other key because it has made me a better person. Before Go For It my mom

The Need for Reform

Every 26 seconds, another high school student drops out of school. The loss of 1.2 million graduates annually imposes unquantifiable costs on every family and every community across our nation.  Even though policymakers continue to seek improvement in U.S. schools by increasing government control, decades of increased spending and increased federal control have yielded little improvement in student

GO FOR IT! Teacher Training Program

Our landmark teacher certification program, Motivating Students to Succeed, is a 32-hour training experience that provides educators with very specific, effective tools to transform ECE-8 schools into positive, motivational learning environments.  Educators and school administrators say GO FOR IT! is “the missing link in education today.”  We invite you to watch the video

Go For It News

GO FOR IT! working with parents and schools to make a difference in education.



Students who struggle most need their parents and teachers to work together, educators around the state say. But often those parents are the most difficult to get involved.

“The parents that you really need to see generally don’t come in,” said Phil Garhart, principal at Wyoming Indian High School in Ethete. “And I know from teaching in other places that it was exactly the same way.”

To read the full article click here:


GO FOR IT! Community Training Casper Project

Due to the interest expressed by families and individuals not connected to the school communities involved in The CASPER Project, the GO FOR IT! Institute is offering the GO FOR IT! Seven Keys to Success Family Program to the public April 2nd – 18th  (details below).  This family program component is part of a national study being done by the University of Wyoming.

The GO FOR IT! Seven Keys to Success Family Program is being offered free with dinner and daycare included.  There are no prerequisites required prior to attending this program.  All adults and children are welcome.

The Details:

The Trainings will focus on Keys 4 and 5

Key 4 “I Make Wise Choices”

Key 5 “I Set and Achieve Goals”

-Dinner and Childcare Provided
-All are welcome
-Dates, Times & Locations:

-April more...



Judy Zerafa is the founder of the Seven Keys to Success Life Program™ and author of the national bestseller, GO FOR IT! (Workman Publishing / 1982), the first how-to book for teens. To date the book has sold a half-million copies. Judy has motivated hundreds of thousands to jumpstart their lives in her corporate seminars, professional training and school programs. She is a sought-after speaker on the topics of success, learning, parenting and motivation.  The success of her methods for achieving across age, gender and socio-economic boundaries led to the founding of the GO FOR IT! Institute in 2003.  Among other educational programs, the Institute offers a continuing education credit curriculum within a Masters in Education program in Colorado. Judy leads both the Board of Directors and the Institute staff, and more...

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